The music video "Cookie Jar" by Gym Class Heroes featuring The Dream is one that creates visually stimulating images with high-class production. The music video shoots in a variety of locations, including a club, a therapy center, and even in front of a blank white screen. The song provides a story about how hard it is for this man to keep his hands out of a cookie jar. Hearing the song on the radio, a listener might think that this man is literally addicted to cookies. However, this music video allows the writers to show the true meaning of the lyrics. This man is addicted to sex and the idea of it. The cookie jar term is applied to any and all of the women he lusts for and cheats with while he is in a relationship. The aesthetics of the video are very good, as there is a pleasing change of scenes throughout the entire video. During each of the verses, Travis (the main singer with a plethora of piercings), is constantly popping his head towards the camera in order to emphasize his words. He also is singing actively, with hand and body gestures that add to the lyrics as well. The final verse that shows Travis in a sort-of straight jacket suit that suggests he needs help with this problem. However, there is also humor to this video in certain clips, such as when singing "….gotta sweet tooth that’ll never come loose…" the mouth action adds to the entertainment part of this video. A lot of this video is taken up by the group members standing and attempting to dance in front of the video, which doesn’t add a whole lot of excitement to it. However, I think the video gets message that the writers are making across to all who watch it.
This video presents a valid statement about the wants of today’s society. Sexual and flirtatious behavior has increased in extreme amounts in all aspects of the American culture. From the pornography industry to television, sex has become iconic. If someone does not look visually appealing, they are worth nothing to a lot of people. Women are viewed in fewer square inches of clothes than their underwear on a daily basis. This is a problem for a lot of parents that expect their children to grow up in an environment where they can control what they see or hear. The particular moral values that the parents hold should be passed down to them, but today that is hard to do with easy access to some of this sexual media. "Cookie Jar" is an example of what can happen as a result of too much exposure to these things. The man became addicted to the exposed female and the physical attraction to her. There are many examples of this in society. However, in these pictures, it can be seen that a woman can be attractive whether clothed or barely clothed. The point of these images is that less clothing does not equal more beauty, or whatever you want to call it. The moral fiber humans should possess should have a stronger bearing on what can and cannot be deemed appropriate for the public eye. Although "Cookie Jar" is slightly provocative, it has a good bottom line. The video can help people who are around sexual visuals realize that life is not all about sex and if it comes to that, that there are big consequences to pay as a result.
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