For this assignment I chose to use the infamous Orbit Gum commercial. This video is very funny, yet it also brings across a message. The plot of this commercial is a wife finding out about her husbands office affair. Instead of dropping F-bombs and other like terms, the three characters resort to "interesting" language. The focal point of this video, from an advertising standpoint, is that chewing Orbit gum will make your mouth and vocabulary clean. It also shows all three smiling at one point, showing their pearly whites glint. The advertisement sells itself by great acting. The catfight that breaks out is very beliveable, and the yelling and namecalling definitely holds my attention. Also, the costume worn by the secretary made her give off a humorous vibe. I think that this advertisement is very persuading because of two main reasons. The scenario (wife finds hubby cheating with the secretary) is a common scene today. Also, the name-calling is a "crisis" that the world is going through in recent years. Vulgar language is evermore popular and is almost commonplace. The advertisement tries to discourage viewers from cursing by showing a light hearted alternative. Although the vocabulary is not neccessarily fitting for every day use, however it gets the point across. Another emphasis that is made throughout the advertisement is that anytime you glimpse an actor that is not talking, they are feverishly chewing their gum. I think that video has a very powerful effect on the viewer as far as catching their attention and making them watch the entire clip. It has a clear cut objective as far as selling their product is concerned, and everything is visual and auditory pleasing. This is a very good example of a video that brings everything to the table and can be enjoyed by millions of people (as evident on the view count!).